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May 17, 2018 1

PRICEKART.COM- Online Price Comparison Store

Introduction of the Case Study

Pricekart’s core focus has always been the best user experience and customer satisfaction

In sustaining this, we have achieved 2 million page views and 1 million user visits in less than a year

It is a significant achievement amongst the Price comparison industry making it highly competitive and dynamic for the competitors

Small Deck for Pricekart

Pricekart was launched in 2017


A platform that has made mobile shopping quick, efficient, hassle free and logical

It is a product search, price comparison and discovery engine that helps users find exactly what they are looking for from the latest to the most trending products with the help of the best tools, reviews and rich content to better understand which product suits their needs while

‘choosing the best, but paying the least.’

case-study-pricekart

Challenges Faced by Nethority to increase the traffic

Pricekart was a new launch and well – established competitors were a great challenge

In order to build a strong presence amongst its competitors, it was necessary to differentiate the brand effectively

Below are the major challenges faced by Nethority

i. SEO Challenges:

To build its brand and increase organic traffic only through the way of SEO, Social Media Campaigns, Content Marketing. Paid campaign was not an option in the initial year

After the completion of the first quarter, the maximum session recorded was 1615

The maximum sessions sustained at an average of 1600 on a daily basis, which was not going to help Pricekart attain its Goal

case-study-Pricekart

ii. Social Media Challenges:

Social Media being one of the major source for establishing brand awareness and gaining a good number of visitors, creating an account solely made no big difference!

case-study-Pricekart

iii. Other challenges to list a few :

Planning a consistent content strategy

Taking a holistic approach that includes varied content that’s designed to educate, entertain, inspire, and delight new viewers/shoppers

A Strategy adopted by Nethority to effectively solve above challenges

Keeping in mind all the challenges, Nethority developed a rock-solid strategy to get established in the fierce competitive space and to emboss strong foot-prints in the market

i. Strategy For SEO

A comprehensive audit was performed by Nethority for higher conversion-focus & better rankings

A focused effort on improving the technical optimization of the site and fixing any issues that affected the user experience

Loopholes in the conversion funnel were identified and corrected to reduce bounce rate

Content efforts were guided by delivering detailed quality keyword research and educating them on improved blogging methodologies

case-study-PricekartNethority implemented a strategy and gained the competitive

edge in very less time span and the result wascase-study-Pricekart

case-study-Pricekartcase-study-Pricekartcase-study-pricekart

ii. Social Media Strategy:

Nethority focused on the social media campaigns to make people aware about the unique feature – All-in-one-umbrella

Various attractive banners, notifying existing fans & followers, post content that gets shared, running viral Facebook contests etc

Did this work?

Yes! Super Success on Facebook

case-study-pricekart

case-study-pricekartOne of the biggest social success was that

Pricekart received 5,000+ Facebook Likes in one year.case-study-pricekart

Our Fan club for email subscribers/ newsletter for Pricekart has increased to

5,000+ which is indeed spectacular achievement within less time span.

case-study-pricekart

iii. Content Distribution:

In addition to the above, robust plans were executed including articles writing blogs, Press Releases and Media campaigns to boost curiosity that attracted the shoppers/viewers/ users.

Used the perfect brand promotional contents to glue users/shoppers and this automatically increased new users & returning users.

case-study-pricekart

case-study-pricekart…..& the success story continuescase-study-pricekart

Pricekart was able to convert a spectacular increased number of visitors in less than a year.

The website is based completely on organic SEO strategy.

The consistency by which Nethority kept adjusting the online marketing strategy for Pricekart also led to differentiated, scalable, distinguished and measurable results.

The number of visitors who revisited the site also increased, thanks to the increased quality of leads.

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