The database team has put together the below email strategy guide for crafting attention-grabbing subject lines and quality content that prospects will respond to. These best practices are based on sending over 3 million outbound emails.
Email Best Practices
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Emails between 50 and 125 words tend to work the best.
Keep it short.
Try out a few different subject lines and messages within the body of your email.
Try A/B testing.
Regularly take a look at the results from your testing and email sends. If certain subject lines aren’t working, stop using them. If certain messaging and topics are getting responses, lean on those more.
Analyze your results.
Keep the message you’re trying to get across direct and clear. Try putting the body of your email into a service like Hemingway to gauge the readability of it.
Be clear.
Your subject line should make people want to learn more about a topic and the body of the email should be related to the topic.
Connect your subject line to the body of the email.
Subject Lines
Keep subject lines short and to the point. Keep in mind who you are reaching out to and the amount of time they have in their day to read emails (probably not a lot). Write something that will catch their eye by addressing something that interests them.
The below open rates can be compared to industry standard open rates of 20%. These are specifically for non-personalized email nurture and blasts programs, not 1:1 sales outreach emails.
Understand how spam filters work. If you’re having low open rates, you may be getting caught by spam filters.
Be straightforward. So tell, don’t sell what’s inside.
Keys to great subject line writing
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Subject Lines proven to work
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Subject Lines that don’t
Examples for Writing Effective Emails
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