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Oct 04, 2018 13

Email Guide

Guide to Email Marketing

The database team has put together the below email strategy guide for crafting attention-grabbing subject lines and quality content that prospects will respond to. These best practices are based on sending over 3 million outbound emails.

Email Best Practices

Ask a question or give a call-to-action.

Emails between 50 and 125 words tend to work the best.

Keep it short.

Try out a few different subject lines and messages within the body of your email.

Try A/B testing.

Regularly take a look at the results from your testing and email sends. If certain subject lines aren’t working, stop using them. If certain messaging and topics are getting responses, lean on those more.

Analyze your results.

Keep the message you’re trying to get across direct and clear. Try putting the body of your email into a service like Hemingway to gauge the readability of it.

Be clear.

Your subject line should make people want to learn more about a topic and the body of the email should be related to the topic.

Connect your subject line to the body of the email.

Subject Lines

Keep subject lines short and to the point. Keep in mind who you are reaching out to and the amount of time they have in their day to read emails (probably not a lot). Write something that will catch their eye by addressing something that interests them.



The below open rates can be compared to industry standard open rates of 20%. These are specifically for non-personalized email nurture and blasts programs, not 1:1 sales outreach emails.



Understand how spam filters work. If you’re having low open rates, you may be getting caught by spam filters.



Be straightforward. So tell, don’t sell what’s inside.

Keys to great subject line writing

25%
24%
23%
23%
23%
20%
20%

Custom Rates, APIs and PCI-Compliant Products

APIs, PCI Compliant Payments, and Custom Rates

Square APIs: Plug and play or build your own

Built-in security and reliable, low-cost hardware

Do you qualify for a custom processing rate? Find out.

Payments, real-time data, and no monthly fees

7) Say goodbye to hidden fees and 10-day deposits

Subject Lines proven to work

7%
8%

1) Fully Customizable for [company name]

2) How to keep customers coming back

Subject Lines that don’t

Examples for Writing Effective Emails

Targeting Enterprise Customers

Integration

Create your perfect solution with Square’s APIs and Integrations.

With our APIs and Integrations, you can connect your backend systems to Square’s hardware. Accept payments through your website or mobile app directly and get all the benefits of Square’s payments platform.

When you integrate with Square you can accept orders from any ordering platform. Square’s open API means that we can seamlessly connect with your current systems to power in-store orders, mobile orders, online orders, and payments.

Customer Data

With Square’s customer data, easily run reports to get to know who your guests are, what they’re buying, and if they’re coming back.

Compliance

Square removes headaches around PCI compliance so you can focus on what’s important to your business. Our dedicated team handles PCI compliance for storage, processing and transmission of payment card data, so you don’t have to.

Customizable

Streamline your in-store and online order management and centralize all your locations, devices, items and inventory to receive real-time data. All payments are managed and automatically sync across one account.

Managed Payments

Streamline your in-store and online order management and centralize all your locations, devices, items and inventory to receive real-time data. All payments are managed and automatically sync across one account.

Security and compliance

Square makes you secure and protected with streamlined, accurate, and worry-free compliance.

We never pass security costs onto our customers. Encryption, tokenization and pci compliance are included at no extra cost.

Square has you covered with PCI-compliance and EMV- fraud protection.



Customer Data
Appointments

Smarter online appointments.

Faster checkouts, reduced no-shows, and calendar syncing.

Insights/Reporting

Run reports for sales, comps and voids, covers, revenue centers, and more across all locations from any device.


Run reports for individual employees to compare performance.

Marketing

Keep you customers coming back.


Stay connected to your customers with Square’s all-in-one Customer Engagement tool designed to help businesses send email, build loyalty, and create a customer directory.

Security and compliance

Square makes you secure and protected with streamlined, accurate, and worry-free compliance.

Managed Payments

Manage your payments from anywhere. Square’s seamless system lt's you take payment options at the register, kiosk, or from mobile.

Targeting Mid-Market Customers

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