Reality mastered
Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series meets the strict criteria of our top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.
Reality mastered
Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series meets the strict criteria of our top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.
"These new TVs want to change the way you watch Netflix"
– Reviewed.com
"Sony Master Series TVs Wow with Netflix Calibrated Mode"
– Tom's Guide
"These TVs look absolutely stunning"
– Digital Trends
Realizing a perfect reduction to the essential, the design has emerged as a consistently implemented, innovative form that matches the sophisticated technology inside.
– Red Dot, Best of the Best
Realizing a perfect reduction to the essential, the design has emerged as a consistently implemented, innovative form that matches the sophisticated technology inside.
– Red Dot, Best of the Best
Realizing a perfect reduction to the essential, the design has emerged as a consistently implemented, innovative form that matches the sophisticated technology inside.
– Red Dot, Best of the Best
Realizing a perfect reduction to the essential, the design has emerged as a consistently implemented, innovative form that matches the sophisticated technology inside.
– Red Dot, Best of the Best
Realizing a perfect reduction to the essential, the design has emerged as a consistently implemented, innovative form that matches the sophisticated technology inside.
– Red Dot, Best of the Best
Realizing a perfect reduction to the essential, the design has emerged as a consistently implemented, innovative form that matches the sophisticated technology inside.
– Red Dot, Best of the Best
Realizing a perfect reduction to the essential, the design has emerged as a consistently implemented, innovative form that matches the sophisticated technology inside.
– Red Dot, Best of the Best
Realizing a perfect reduction to the essential, the design has emerged as a consistently implemented, innovative form that matches the sophisticated technology inside.
– Red Dot, Best of the Best
Realizing a perfect reduction to the essential, the design has emerged as a consistently implemented, innovative form that matches the sophisticated technology inside.
– Red Dot, Best of the Best
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
Z9F| Master Series | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR Z9F SERIES
▪ OLED delivers unprecedented black, contrast and color
▪ Pixel Contrast Booster™ optimizes color for
extraordinary contrast
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ Acoustic Surface Audio+™ technology provides
multi-dimensional sound
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ X-Wide Angle ensures beautiful pictures from all sides
▪ Amazing contrast with X-tended Dynamic Range PRO
▪ Fast action stays smooth and clear with X-Motion Clarity
More product information
More product information
Buy
Buy
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
Z9F| Master Series | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR Z9F SERIES
▪ OLED delivers unprecedented black, contrast and color
▪ Pixel Contrast Booster™ optimizes color for extraordinary contrast
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ Acoustic Surface Audio+™ technology provides multi-dimensional sound
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ X-Wide Angle ensures beautiful pictures from all sides
▪ Amazing contrast with X-tended Dynamic Range PRO
▪ Fast action stays smooth and clear with X-Motion Clarity
More product information
More product information
Buy
Buy
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
Z9F| Master Series | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR Z9F SERIES
▪ OLED delivers unprecedented black, contrast and color
▪ Pixel Contrast Booster™ optimizes color for extraordinary contrast
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ Acoustic Surface Audio+™ technology provides multi-dimensional sound
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ X-Wide Angle ensures beautiful pictures from all sides
▪ Amazing contrast with X-tended Dynamic Range PRO
▪ Fast action stays smooth and clear with X-Motion Clarity
More product information
More product information
Buy
Buy
SEE MORE PREMIUM TVs
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
Z9F| Master Series | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR Z9F SERIES
▪ OLED delivers unprecedented black, contrast and color
▪ Pixel Contrast Booster™ optimizes color for extraordinary contrast
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ Acoustic Surface Audio+™ technology provides multi-dimensional sound
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ X-Wide Angle ensures beautiful pictures from all sides
▪ Amazing contrast with X-tended Dynamic Range PRO
▪ Fast action stays smooth and clear with X-Motion Clarity
More product information
More product information
Buy
Buy
SEE MORE TVs
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
Z9F| Master Series | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR Z9F SERIES
▪ OLED delivers unprecedented black, contrast and color
▪ Pixel Contrast Booster™ optimizes color for extraordinary contrast
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ Acoustic Surface Audio+™ technology provides multi-dimensional sound
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ X-Wide Angle ensures beautiful pictures from all sides
▪ Amazing contrast with X-tended Dynamic Range PRO
▪ Fast action stays smooth and clear with X-Motion Clarity
More product information
More product information
Buy
Buy
SEE MORE TVs
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
Z9F| Master Series | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR Z9F SERIES
▪ OLED delivers unprecedented black, contrast and color
▪ Pixel Contrast Booster™ optimizes color for extraordinary contrast
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ Acoustic Surface Audio+™ technology provides multi-dimensional sound
▪ Picture Processor X1™ Ultimate for unparalleled realism
▪ X-Wide Angle ensures beautiful pictures from all sides
▪ Amazing contrast with X-tended Dynamic Range PRO
▪ Fast action stays smooth and clear with X-Motion Clarity
More product information
More product information
Buy
Buy
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
▪ OLED delivers unprecedented
black, contrast and color
▪ Pixel Contrast Booster™
optimizes color for
extraordinary contrast
▪ Picture Processor X1™
Ultimate for unparalleled
realism
▪ Acoustic Surface Audio+™
technology provides multi-
dimensional sound
Buy
More product information
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
▪ OLED delivers unprecedented
black, contrast and color
▪ Pixel Contrast Booster™
optimizes color for
extraordinary contrast
▪ Picture Processor X1™
Ultimate for unparalleled
realism
▪ Acoustic Surface Audio+™
technology provides multi-
dimensional sound
Buy
More product information
▪ OLED delivers unprecedented
black, contrast and color
▪ Pixel Contrast Booster™
optimizes color for
extraordinary contrast
▪ Picture Processor X1™
Ultimate for unparalleled
realism
▪ Acoustic Surface Audio+™
technology provides multi-
dimensional sound
Buy
More product information
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
SEE MORE TVs
▪ OLED delivers unprecedented
black, contrast and color
▪ Pixel Contrast Booster™
optimizes color for
extraordinary contrast
▪ Picture Processor X1™
Ultimate for unparalleled
realism
▪ Acoustic Surface Audio+™
technology provides multi-
dimensional sound
Buy
More product information
A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F SERIES
SEE MORE TVs
Buy
More product information