Designer, businessperson, artist, writer, observer of things.

My Story

Hello, I'm Robert Brunner. I'm an industrial design leader and the founder of Ammunition.

Before starting Ammunition, I was a partner at Pentagram in San Francisco where I led strategic brand consulting and industrial design programs for Fortune 500 companies. Previously, I was the Director of Industrial Design for Apple, where I established the company's internal corporate design organization, Apple IDg. Before joining Apple, I co-founded design consultancy Lunar. 

I'm the co-author of the book Do you matter? How Great Design Will Make People Love Your Company, and my work is included in the permanent design collections of the MoMA in both New York and San Francisco. 

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My Favorite Makers

Ammunition cover
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We are a design company dedicated to bringing experiences that matter to market.

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LUNAR cover
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Creating charismatic designs that are good for people and good for business.

Pentagram Design cover
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Pentagram Design

The world's largest independent design consultancy.

PIECE x PIECE avatar


Piece x Piece is a small San Francisco company with a focus on creative re-use of fashion industry swatches. Limited edition, one-of-a-kind, high end clothing.

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