We’re looking back at Nicobar’s own journey through the lens of the people who shape this brand and propel it forward. The journey of our brand has been anything but linear, and all month-long, we’ve been telling our collective story.
Co-founder and creative director of Nicobar Simran Lal, and Anita Lal (her mother and founder of Good Earth) reminisce about an idea whose time had not yet come when it first was conceptualised.
NICOBAR ARE SOWN
2015
Our workspace, fondly monikered The Treehouse, was so named because it took shape without cutting a single tree. Weave in and out of our canopied workspace, and you’ll meander through a lovingly tended-to veggie patch, a field of flowers, and stand-alone buildings that home our many teams.
OUR ISLAND
CEO and co-founder Raul Rai spent the first 100 days conducting 250 interviews and meetings to recruit the first nine members of our team. A sports nut, Raul had read somewhere that great coaches spend 40% of their time finding great talent, and so that’s what he did.
The team starts to
COME TOGETHER
Promoting ‘mindful consumption’ can sound at odds with being a retail brand, but we said from the get-go: we don’t want to just make more and more ‘stuff’ to send out into the world. We want our products to last.
BUILDING A BRAND
2016
We design products that transcend seasons, are considered, and versatile, because we imagine our guest will buy fewer pieces and then wear them many ways, and for many years.
REIGNS SUPREME
Our customer is at the very centre of our brand, and one of our most significant milestones on this journey has been becoming an omni-channel brand because we wanted our guests to have a seamless shopping experience wherever they choose to shop, pick-up, return or exchange with us.
LAUNCHING OMNI
Often enough, we intuitively know what products will do well, but sometimes it’s straight out of left field. We love these products (even more than the rest) because they’re really thoughtful designs that we laboured over and that are truly
emblematic of our brand.
is established
NICO CORE
A long, long time ago the spice traders sailed those waters and brought to India the flavour and colour that spills into our everyday.
It all began with a journey across the Indian Ocean.
Those early explorations by sea still inspire us daily, and many new moons ago a little something washed in on the waves of what we’d eventually call Nicotides: an idea that gave rise to Nicobar.
Follow the rest of our journey over the course of the next seven days on Instagram and Facebook, and keep sharing pictures of your Nicobar goodies on Instagram with
doesn’t end here!
#NicoOnYou
OUR STORY
We’re looking back at Nicobar’s own journey, through the lens of the people who shape this brand and propel it forward. The journey of our brand has been anything but linear, and all month-long, we’ve been telling our collective story.
Co-founder and creative director of Nicobar Simran Lal, and Anita Lal (her mother and founder of Good Earth) reminisce about an idea whose time had not yet come when it first was conceptualised.
Sometime in
Our workspace, fondly monikered The Treehouse, was so named because it took shape without cutting a single tree. Weave in and out of our canopied workspace, and you’ll meander through a lovingly tended-to veggie patch, a field of flowers, and stand-alone buildings that home our many teams.
CEO and co-founder Raul Rai spent the first 100 days conducting 250 interviews and meetings to recruit the first nine members of our team. A sports nut, Raul had read somewhere that great coaches spend 40% of their time finding great talent, and so that’s what he did.
The team starts to
Promoting ‘mindful consumption’ can sound at odds with being a retail brand, but we said from the get-go: we don’t want to just make more and more ‘stuff’ to send out into the world. We want our products to last.
March
We design products that transcend seasons, are considered, and versatile, because we imagine our guest will buy fewer pieces and then wear them many ways, and for many years.
Our customer is at the very centre of our brand, and one of our most significant milestones on this journey has been becoming an omni-channel brand because we wanted our guests to have a seamless shopping experience wherever they choose to shop, pick-up, return or exchange with us.
Often enough, we intuitively know what products will do well, but sometimes it’s straight out of left field. We love these products (even more than the rest) because they’re really thoughtful designs that we laboured over and that are truly
emblematic of our brand.
is established
Autumn
A long, long time ago the spice traders sailed those waters and brought to India the flavour and colour that spills into our everyday.
Those early explorations by sea still inspire us daily, and many new moons ago a little something washed in on the waves of what we’d eventually call Nicotides: an idea that gave rise to Nicobar.
Click on the map to zoom in
Follow the rest of our journey over the course of the next seven days on Instagram and Facebook, and keep sharing pictures of your Nicobar goodies on Instagram with
doesn’t end here!
#NicoOnYou
Nicobar