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Jun 14, 2019 1328

Nicobar Journeys

JOURNEYS

We’re looking back at Nicobar’s own journey through the lens of the people who shape this brand and propel it forward. The journey of our brand has been anything but linear, and all month-long, we’ve been telling our collective story.

Co-founder and creative director of Nicobar Simran Lal, and Anita Lal (her mother and founder of Good Earth) reminisce about an idea whose time had not yet come when it first was conceptualised.

The seeds for

NICOBAR ARE SOWN

Over many months in

2015

Our workspace, fondly monikered The Treehouse, was so named because it took shape without cutting a single tree. Weave in and out of our canopied workspace, and you’ll meander through a lovingly tended-to veggie patch, a field of flowers, and stand-alone buildings that home our many teams.

OUR ISLAND

WORK WITH US

CEO and co-founder Raul Rai spent the first 100 days conducting 250 interviews and meetings to recruit the first nine members of our team. A sports nut, Raul had read somewhere that great coaches spend 40% of their time finding great talent, and so that’s what he did.

The team starts to

COME TOGETHER

SHOP CHAND 

Promoting ‘mindful consumption’ can sound at odds with being a retail brand, but we said from the get-go: we don’t want to just make more and more ‘stuff’ to send out into the world. We want our products to last.

BUILDING A BRAND

Over the course of

2016

SHOP NOW 

We design products that transcend seasons, are considered, and versatile, because we imagine our guest will buy fewer pieces and then wear them many ways, and for many years.

The product

REIGNS SUPREME

VISIT OUR STORES 

Our customer is at the very centre of our brand, and one of our most significant milestones on this journey has been becoming an omni-channel brand because we wanted our guests to have a seamless shopping experience wherever they choose to shop, pick-up, return or exchange with us.

LAUNCHING OMNI

Often enough, we intuitively know what products will do well, but sometimes it’s straight out of left field. We love these products (even more than the rest) because they’re really thoughtful designs that we laboured over and that are truly

emblematic of our brand.

is established

NICO CORE

A long, long time ago the spice traders sailed those waters and brought to India the flavour and colour that spills into our everyday.

It all began with a journey across the Indian Ocean.

Click on the map to zoom in

Those early explorations by sea still inspire us daily, and many new moons ago a little something washed in on the waves of what we’d eventually call Nicotides: an idea that gave rise to Nicobar.

Follow the rest of our journey over the course of the next seven days on Instagram and Facebook, and keep sharing pictures of your Nicobar goodies on Instagram with

doesn’t end here!

#NicoOnYou

OUR STORY

JOURNEYS

We’re looking back at Nicobar’s own journey, through the lens of the people who shape this brand and propel it forward. The journey of our brand has been anything but linear, and all month-long, we’ve been telling our collective story.

Co-founder and creative director of Nicobar Simran Lal, and Anita Lal (her mother and founder of Good Earth) reminisce about an idea whose time had not yet come when it first was conceptualised.

The seeds for

NICOBAR ARE SOWN

Sometime in

2010

Over many months in

2015

Our workspace, fondly monikered The Treehouse, was so named because it took shape without cutting a single tree. Weave in and out of our canopied workspace, and you’ll meander through a lovingly tended-to veggie patch, a field of flowers, and stand-alone buildings that home our many teams.

OUR ISLAND

WORK WITH US 

CEO and co-founder Raul Rai spent the first 100 days conducting 250 interviews and meetings to recruit the first nine members of our team. A sports nut, Raul had read somewhere that great coaches spend 40% of their time finding great talent, and so that’s what he did.

The team starts to

COME TOGETHER

In the run-up to March

2016

SHOP CHAND 

Promoting ‘mindful consumption’ can sound at odds with being a retail brand, but we said from the get-go: we don’t want to just make more and more ‘stuff’ to send out into the world. We want our products to last.

BUILDING A BRAND

March

2016

In the run-up to March

2016

SHOP NOW 

We design products that transcend seasons, are considered, and versatile, because we imagine our guest will buy fewer pieces and then wear them many ways, and for many years.

The product

REIGNS SUPREME

VISIT OUR STORES 

Our customer is at the very centre of our brand, and one of our most significant milestones on this journey has been becoming an omni-channel brand because we wanted our guests to have a seamless shopping experience wherever they choose to shop, pick-up, return or exchange with us. 

Spring of

2017

LAUNCHING OMNI

Often enough, we intuitively know what products will do well, but sometimes it’s straight out of left field. We love these products (even more than the rest) because they’re really thoughtful designs that we laboured over and that are truly

emblematic of our brand.

is established

NICO CORE

Autumn

2018

A long, long time ago the spice traders sailed those waters and brought to India the flavour and colour that spills into our everyday.

It all began with a journey across the Indian Ocean.

Those early explorations by sea still inspire us daily, and many new moons ago a little something washed in on the waves of what we’d eventually call Nicotides: an idea that gave rise to Nicobar.

Click on the map to zoom in

Follow the rest of our journey over the course of the next seven days on Instagram and Facebook, and keep sharing pictures of your Nicobar goodies on Instagram with

doesn’t end here!

#NicoOnYou

OUR STORY

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