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Apr 22, 2019 811

Earth Day Homepage

Every day truly is Earth day.

Nicobar is far from a sustainable brand but we are a brand that is conscious about our choices and we are taking little steps on a regular basis to ensure we are more connected with the planet. For example we use almost entirely natural materials in our vast product range, we have eliminated plastic bottles from our studios and our stores, and are slowly replacing regular cotton with organic cotton. In the last four months alone we have reduced the use of plastic in our packaging by 85% and are working on reducing it further. We’re often asked how we managed to make such a dent in our plastic use, and so we’re sharing this information with you in our Journal in the hope that it will inspire other young brands to follow.

We will then hopefully make more conscious daily choices that help the planet.

I hesitate using the word sustainable because its definition is open to debate; some things that we may think are sustainable, like using paper or cotton, in fact, contribute to the cutting of trees or massive amounts of water waste and the use of chemical pesticides (unless the cotton being farmed is organic). But even so, they are better than using plastic and polyester which just don’t biodegrade and end up in landfills for an eternity.


We sometimes have to make choices, like choosing between using organic cotton or regular cotton (organic cotton is around 30-40% more expensive than regular cotton) and we are willing to take some of the hit in our margins for it but is our consumer also willing to meet us halfway and pay that little bit extra for organic cotton? These are the choices we have to make to help our beautiful planet, and that is when we can say that...

Dear Reader,

I wanted to personally write this note for the Earth Day newsletter because, for me, every day is Earth Day. I am so in love with our earth, this precious planet that we so often take for granted. That’s why the quote above by Alan Watts really resonated with me. If we see ourselves as one with the planet and not separate from it...


ALAN W. WATTS

We do not "come into" this world; we come out of it, as leaves from a tree. As the ocean "waves," the universe "peoples." 

Every individual is an expression of the whole realm of nature, a unique action of the total universe…. 

Co-founder and Creative Director

SIMRAN LAL

Wishing all of you a beautiful Earth Day, every day.

READ MORE 

Illustration by Matrena Martin of the view from her home on the island of Car Nicobar.

ALAN W. WATTS

We do not "come into" this world; we come out of it, as leaves from a tree. As the ocean "waves," the universe "peoples." Every individual is an expression of the whole realm of nature, a unique action of the total universe….

Co-founder and Creative Director

SIMRAN LAL

Wishing all of you a beautiful Earth Day, every day.

Every day truly is Earth day.

Nicobar is far from a sustainable brand but we are a brand that is conscious about our choices and we are taking little steps on a regular basis to ensure we are more connected with the planet. For example we use almost entirely natural materials in our vast product range, we have eliminated plastic bottles from our studios and our stores, and are slowly replacing regular cotton with organic cotton. In the last four months alone we have reduced the use of plastic in our packaging by 85% and are working on reducing it further. We’re often asked how we managed to make such a dent in our plastic use, and so we’re sharing this information with you in our Journal in the hope that it will inspire other young brands to follow.


I hesitate using the word sustainable because its definition is open to debate; some things that we may think are sustainable, like using paper or cotton, in fact, contribute to the cutting of trees or massive amounts of water waste and the use of chemical pesticides (unless the cotton being farmed is organic). But even so, they are better than using plastic and polyester which just don’t biodegrade and end up in landfills for an eternity.


We sometimes have to make choices, like choosing between using organic cotton or regular cotton (organic cotton is around 30-40% more expensive than regular cotton) and we are willing to take some of the hit in our margins for it but is our consumer also willing to meet us halfway and pay that little bit extra for organic cotton? These are the choices we have to make to help our beautiful planet, and that is when we can say that...

We will then hopefully make more conscious daily choices that help the planet.

Dear Reader,

I wanted to personally write this note for the Earth Day newsletter because, for me, every day is Earth Day. I am so in love with our earth, this precious planet that we so often take for granted. That’s why the quote above by Alan Watts really resonated with me. If we see ourselves as one with the planet and not separate from it...


READ MORE 

Illustration by Matrena Martin of the view from her home on the island of Car Nicobar.

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