Founder & Creative Director at Branch

My Story

I am a co-founder and partner at Branch, an industrial design and branding agency in San Francisco. An agency in the traditional sense, Branch offers industrial design and brand consulting services to clients from Fortune 500s to start-ups. Approach us with an idea or a project, and we will work with you to get your product beautifully and carefully designed, engineered, manufactured, packaged, branded, and on the market for launch. We design products that have a positive lasting impact on people and the world around them.

But, we also get our hands dirty.

With the only active metal foundry in San Francisco, we are also able to create and manufacture proprietary designs, as well as work with craft-focused companies that want to manufacture in the United States or in their own backyard. Whether in the boardroom or in the shop, we believe in a hands-on approach to product development. We utilize sketches, models and prototypes continuously throughout our process. We leverage our manufacturing/prototyping partners to explore new processes and get things made--with love.

My work for clients such as One Laptop Per Child, Herman Miller, Coca Cola, Johnson and Johnson, Prada, Samsung, and Puma have established me at the forefront of marrying form with function, and of brand with product. My work has been exhibited in museums and competitions including the Cooper-Hewitt National Design Triennial, MOMA and Chicago Art Institute, and has been recognized with over 40 international design awards from organizations such as IDSA, ID Magazine, iF, and reddot.

I regularly contribute to the design community by participating in panel discussions, and acting as a jury member most recently at the Creative Summit in Texas.

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We are an Industrial Design & Branding firm founded by the award winning duo Josh Morenstein & Nick Cronan.

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