The story section is your opportunity to give more insight into who you are as a maker or brand. As this is a visual storytelling platform, the best stories include visuals to show your personality.
First, decide what kind of story you want to tell. Do you want to explain how you came to be a maker? Perhaps you want to give insight into your or your brand's daily life and process?
Second, select images that best tell this story. Photos of you making things (in the present or past), collaborating with colleagues, or of your workspace are all great choices.
Images from Heath Ceramics' Maker Story.