Follow the steps outlined in the video above to learn how to view Maker's engagement metrics in Stories Manager, the Insights Tab and Overlay Analytics.
After signing-in to your account on Maker, you'll automatically be directed to your Stories Manager, which hosts the insights panel on the right:
See overall account metrics or click on a story to get a summary of its specific performance.
For a deeper dive into our built-in insights, switch to the Insights tab to see every metric collected by Maker, including views, click-through rate, share count and more.
Select All Stories, or one of the collections listed below
Move through images to see the insights features.
Customize the data shown by any of the following options:
There are two ways to access overlay analytics in Maker:
Use the overlay metrics to see the total number of views, average attention, total CTR and click-through breakdowns per device (Desktop, Tablet and Mobile).
To see element specific CTR metrics, simply hover over a CTA or other link to see the metrics breakdown:
Detailed CTR Metrics
Get a detailed table for both total click and Quick View CTR by hovering on these metrics and clicking on the show details prompt. The table provides detailed information on each link clicked along with its CTR further broken down by devices. For Quick View, see additional details on both primary and secondary CTAs.
You can also see where visitors are dropping off with our interactive scroll bar on the left:
For any video or image metrics, simply hover over the blue tile on the page to see the details:
