Maker is the fastest way to create, publish and optimize content on your site, without a line of code.

During the first step of the process, marketers and designers use Maker's intuitive drag-and-drop editor to build rich, multimedia and web-ready experiences without code.

When logged into Maker, teammates publish these experiences directly without deployment or IT delays.

To optimize, marketers leverage data-driven insights and integrated A/B/n testing tools to make instant changes to their live content.

When the design is complete, the user clicks POST in the top right corner of the editor. This generates a story-specific embed code that any marketer can quickly copy and paste into the right container or template on their site - publishing the content in seconds. And because all updates and testing are tracked via the same code, you only have to add the embed code once. Some customers simplify the process further with our Enhance script shortcut. 

All Maker content lives within an iFrame, which means it's embeddable on any site or sales channel. And because it sits on top of your CMS, it won't affect the structure underneath. When it comes to testing, you can use other independent testing tools, like Optimizely, to test variants of Maker content. Or, you can use our built-in A/B testing and analytics tools to publish the most data-driven deigns.  

Here are some standout articles to help get you started: