Maker 101

How it works

Maker is the fastest way to create, publish and optimize content on your site, without a line of code. 

Create

Our drag-and-drop editor is like your favorite design tool built specifically for the web - marketers use our intuitive WYSIWYG tools to create stunning, conversion-driving pages with high-resolution images, videos, shoppable product pins, SEO friendly text and more. Our PSD to HTML conversion tool also enables photoshop-versed designers to upload layered PSD files that are instantly convert into web-friendly CSS.

Publish

When the design is complete, the user clicks POST in the top right corner of the editor. This generates a story-specific embed code that any marketer can quickly copy and paste into the right container or template on their site - publishing the content in seconds. And because all updates and testing are tracked via the same code, you only have to add the embed code once. Some customers simplify the process further with our Enhance script shortcut.

Optimize

All Maker content lives within an iFrame, which means it's embeddable on any site or sales channel. And because it sits on top of your CMS, it won't affect the structure underneath. When it comes to testing, you can use other independent testing tools, like Optimizely, to test variants of Maker content. Or, you can use our built-in A/B testing and analytics tools to publish the most data-driven deigns. 

The editor

Ready to start creating great content? Click on any flashing plus icon to discover our main editor features.  

Click the left arrow to undo. 

Click the right arrow to redo. 

Click the left paint roller to copy style. 

Click the right paint roller to paste style. 

Edit tablet, mobile and other breakpoints here. 

Click the eye icon to view your story in non-edit mode. 

Click here to post your story. 

Click this icon to edit style settings, duplicate your story or save it as a template. 

Learn how to add a cover to your story. 

Learn how to use the media panel here.. 

Give your story a title here. 

Edit your story settings in this panel. 

Learn how to add text to your story. 

Learn how to add rich visuals to your story here. 

Article index

Here's an index to the most important videos and articles for getting started: