Nike+ Fuelband

Motivates and inspires athletes to make every day count.


Story


The Nike+ FuelBand is designed to fit an active lifestyle with its sport-inspired aesthetic and all-day comfort. The complexity of the device is hidden within a soft outerskin, sculpted to emphasize its slender profile and beveled to draw attention to the color LEDs; every detail has a purpose.

The Nike+ FuelBand is the ultimate sports motivator. It tracks activity as NikeFuel, a universal metric based on oxygen kinetics mapped to activities and associated movements. This enables athletes to compare, compete and collaborate across activities, regardless of gender and body type. Whether you walk, dance or play catch, the more you move, the more NikeFuel you earn. 

The FuelBand also tracks calorie and step count—and is also a watch. The experience doesn't end on the wrist; all of the data captured on the band syncs effortlessly to a rich mobile or Web-based experience. 



The Nike+ FuelBand merges the digital and physical worlds to motivate and inspire athletes to make every day count.

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