The initial interest in lunch boxes, came from taking lunch to work. Martin Blum’s wife is Japanese. He would come to work with a traditional bento box, that was beautifully designed and presented the Japanese food inside in a much more desirable way than standard food containers. Looking at lunch boxes in the western market, we realised that children had the option of fun lunch boxes, but for adults, there was very little on the market.
This inspired us to redesign the lunchbox and was the starting point for the whole box appetit range.
