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Apr 28, 2018 3

Know the Importance of Link Building in SEO

Link Building is an essential aspect of your website’s SEO that influences your site’s rankings. A number of SEO companies in Lebanon offer result-oriented and highly specialized link building service packages at an affordable rate. This post highlights the importance of high-quality links in SEO.

Link Building is a crucial factor in your SEO strategy. Links, also known as hyperlinks, are number one ranking factor that gives you a higher rank on search engines. Businesses that do not make use of link building tactics in their SEO marketing end up missing out on significant business opportunities.

Link building is the process of obtaining links from other sites to your own website. Other than analyzing the quality of your web content, Google examines the number of links to your page to determine your search engine ranking; thus, if you want your business to flourish online, it is essential to launch high-quality link building campaigns. Link building campaigns can help your business thrive in several ways.

• Link building improves your online visibility and enhances your website’s SEO Lebanon ranking.

• Strong link raises your brand reputation and establishes you as a thought leader in your industry through hyperlinks to applicable content.

• Link building boosts your website’s online traffic.

• When you link your website to another relevant site and vice-versa, it can enhance your sales as well.

• Link building also promotes the capabilities of your business and the strength of your business offerings.

If you want to build links, you must have informative content to link to; for example, you should build links that redirect users to important industry information such as the latest industry news, product launch, etc. You may also start a blog containing information relevant to your business.

How to Get Other Sites Link to You?

When a site links to your web page, you acquire a backlink. A web page with numerous backlinks is the crucial parameter for the ranking of the web page. Some surefire ways of getting backlinks are—

• Creating gripping content that will compel people to link to your website.

• Acquiring links from fans, followers, partners, friends, and acquaintances.

• Submit your company’s latest announcements as a press release.

• Submit your site to directories.

• Publish your content on other websites can help you acquire backlinks through your body copy.

Methods of Link Building

White-Hat Link Building: You should opt for organic methods to obtain links to your web page. White-Hat link building strategy not only helps you secure high –quality backlinks but also makes sure that Google does not end up penalizing your web page. Though white-hat link building is a time-consuming procedure, it works wonders. Specialized SEO companies in Lebanon adhere to white-hat techniques to create a successful link building campaign.

Email Outreach: This is yet another popular method of building links. However, you should avoid asking your subscribers to link back to your first email. Initially, you should try sending out feeler emails followed by a personal email. Though it is a time-consuming affair, it produces fruitful results.

Last but not least, make sure where you position your links on the page. Try putting multiple links in the body of your web page. At the same time, make sure that links are placed in the center of your page instead of sidebars or footers.

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