6 Inexpensive Marketing Strategies for Your Photography Business
Marketing will always be a never-ending task for photographers. So whether you have a significant number of clients, or looking forward to building a client list, you need to come up with a solid marketing strategy for your photography business.
Now that you've already singled out your target market, where exactly do you start?
The good news is, even on a shoestring budget, you can already get started. Here are seven powerful yet inexpensive marketing strategies that you can apply to your photography business:
Don't be afraid to seek out opportunities
Be updated with the upcoming events in your local calendar if your goal is to shoot for large events. Check with the convention center on your area, and contact organizations, asking them if they’ve already booked a photography coverage.
Never be afraid to ask ‒ you'll be surprised that you'll come across more opportunities that you can ever imagine.
Become a source
Get writing and start a blog, or set-up a website. Again, use various platforms such as Airbnb Experiences and Meetup.com which allows you to organize photo walks and hold various workshops.
You can also use social media to follow the influencers and brands that you love. Connect and interact with them. If they post something that's interesting to you, reach out and ask follow-up questions and don't forget to thank them for it.
You can also share your knowledge on a particular topic they're speaking about by sharing your ideas as well as relevant links (these doesn't have to be necessarily your own.) Your goal is to be a helpful resource ‒ it's one way to build credibility and create professional relationships with various individuals and brands in your niche. That way, you'll be someone that will come to people's minds if they need something in the future.
Make strategic partnerships
If you really have to offer your services for free for something that you'd normally charge for, then make sure you're doing it with a strategic plan in mind.
For example, if you're doing portrait shots, offer your services to an individual who has an active social account and a decent following on social media.
You can also create strategic partnerships with local businesses and brands in your specific niche. For example, you're a portrait photographer, and you wanted to target young families. Offer some of your photos and services for free to a family-friendly restaurant in your area. Doing so helps puts your name in front of the type of audience you're targeting.
It also builds your portfolio too, as you show off your skills and expertise.
Market to existing clients
One way to improve your business is to use your efforts to market already existing customers. Since you know that these people buy from you, your goal is to turn them into repeat customers.
Once people avail of your services, ask if you can add them on your email list. Send in regular emails, news about your business, coupons, workshops and other deals. It's one way to stay relevant and be in your customer's minds to give them enough opportunities to seek out of your services again in the future.
You can also start a customer referral program in which you can offer incentives for existing clients to introduce your business to others. For example, you can offer your services to referrers for free or at a discount.
Tap on to social media
These days, almost everyone is on social media. So whether you're just a budding photographer or an expert, you have to build a strong online presence. If you have the budget, consider advertising on various social media platforms and use it to your advantage. Doing so will get your business in front of many potential customers.
There are also some platforms that allow people to leave reviews on business pages. You can encourage previous customers to leave a review on your profile. That way, when potential customers come across your profile, they would see satisfied reviews of past clients. It also helps build trust.
Moreover, come up with content that encourages your target audience to buy from you. It can be in the form of coupon codes, free workshops, webinars, and online contests to keep people engaged.
Be better than the competition
You should always set goals for yourself that are achievable, as you keep on learning, improving, and becoming a better photographer than you were before. You should focus on learning new photography tips, enhancing your post-production skills, and thinking of ways how to use your camera better. It helps to enroll yourself in a workshop or an online photography course to improve your skills and stand out from the rest of the pack.
Remember, the competition these days is getting fierce. Seeking the best help possible is equally as important to help you become significantly better. It's easy to get stuck and become accustomed to the routine. But by honoring your profession, you’re continually growing in your craft as you become a better version of yourself and in what you do.
Keep in mind that like any marketing tactic, it really takes time and a lot of dedication on your part to yield stellar results. Staying patient and consistent enough with your marketing strategy is the key to success.