1. Set-Up Checklist
Schedule & attend my 30 min set-up with Maker
Is my billing info correct?
Do my content & marketing personnel have their own Maker accounts?
Adding team members
Is my product catalog synced?
UGC Campaign Checklist
UGC Best Practices doc
Set a defined goal and medium for the campaign (contest v. gallery, drive engagement v. social following etc)
Participate in UGC planning meeting with the Maker team and invite all appropriate team members
Choose name & duration for the campaign
Design a header image & copy for the campaign (keep copy precise and concise)
Select the information you need in your contest form like name, email, age, location etc (if applicable)
(Conditional) Select a campaign prize for incentive if running a contest
(If contest) Keep it legal by clearly stating the terms and conditions. Keep the rules and submission requirements simple, making it as easy as possible for your audience to participate.
Research and contact influencers and bloggers to help promote the campaign
Optimize your content for search
Create a link to the campaign on a landing page of your website
Add social share incentives
Plan promotion & marketing strategy
Promote across all appropriate social channels
Schedule several email campaigns in tandem with your campaign’s milestones (launch, halfway, winner announcements etc)
Assign tasks & deadlines as needed pre and post launch
Promote consistently throughout the campaign or contest
Schedule an ‘end of campaign’ announcement to publicize the engagement and/or contest winners
Measure campaign data and performance to inform any future campaigns
3. Custom Style Guide
Have a team member complete the style guide form to initiate a custom theme set-up with the team at Maker
If you're unsure about what theme setting to select or just want to play around in the editor first, use page settings to set the styles for each story.
4. Test & Optimize Your Content
Did I send Maker my GA Tracking ID?
your GA Tracking ID
Did I set-up cross-domain tracking?
Setting up cross-domain tracking
Setting up cross-domain tracking with Google Tag Manager
Did I test that cross-domain tracking is working?
How to test cross domain tracking
Do I know how to use insights and metrics?
Using insights & metrics
marketing team at maker publishing content to educate, engage and communicate our value.