UGC Checklist

Review UGC Best Practices doc
Set a defined goal and medium for the campaign (contest v. gallery, drive engagement v. social following etc)
Participate in UGC planning meeting with the Maker team and invite all appropriate team members
Choose name & duration for the campaign
Design a header image & copy for the campaign (keep copy precise and concise)
Select the information you need in your contest form like name, email, age, location etc (if applicable)
(Conditional) Select a campaign prize for incentive if running a contest
(If contest) Keep it legal by clearly stating the terms and conditions. Keep the rules and submission requirements simple, making it as easy as possible for your audience to participate.
Research and contact influencers and bloggers to help promote the campaign
Optimize your content for search
Create a link to the campaign on a landing page of your website
Add social share incentives
Plan promotion & marketing strategy
Promote across all appropriate social channels
Schedule several email campaigns in tandem with your campaign’s milestones (launch, halfway, winner announcements etc)
Assign tasks & deadlines as needed pre and post launch
Promote consistently throughout the campaign or contest
Schedule an ‘end of campaign’ announcement to publicize the engagement and/or contest winners
Measure campaign data and performance to inform any future campaigns

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