New York based luxury and fine jewelry brand Ippolita needed a versatile, cost-efficient and easy-to-use solution for publishing visually rich experiences. Maker has enabled their marketing team to publish over 65 enhanced pages in just ten months (an average of more than 6 new pages a month), including homepages, landing pages, category pages and blog pages.
Eliminating the need and cost of an agency alternative, Maker's technology enabled their marketing team to publish enhanced content at an unprecedented, rapid rate and at a significantly lower cost. Using a combination of Maker's intuitive WYSIWYG editor and powerful PSD to HTML technology, Ippolita's marketing team published over 65 new pages in just ten months, increasing conversion and engagement sidewide.
Overall, Maker's technology has significantly increased Ippolita's production rate while saving $85,000 in production costs.
“Maker has transformed the way we strategize about and publish enriched content. Their platform allows us to update and enhance our site with impressive ease, all while producing a higher quality experience for our customers and increasing engagement and conversion.”Kaitlyn Seigler
Ecommerce Manager, Ippolita
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Inspired by the richness of Italian culture, the timelessness of modern art, and the craftsmanship of sculpture, Ippolita was founded in 1999 by Italian artist and designer, Ippolita Rostagno. The brand has been credited with propelling fine jewelry into the realm of fashion by embracing color, comfort and exuberance, the distinguishing hallmarks of a line that celebrates women of all ages.
"I love the idea of women buying jewelry for themselves. It's wonderful to have witnessed a confidence revolution: the modern woman waits for no one, she buys jewelry for herself."
To enhance the shopping experience sitewide, Ippolita's marketing team aspired to elevate the content across these major destinations:
Using a traditional agency to elevate all of these pages on a consistent basis would have incurred significant costs. Instead, Ippolita leveraged Maker's media rich editor, re-usable templates and PSD to HTML conversion technology to iterate visually compelling, premium content across multiple pages at a fraction of the expected cost and turnaround time.
After learning Maker's versatile and easy-to-use tools, Ippolita's marketing team began publish elevated content to their homepage and key landing pages. With reusable templates and powerful PSD to HTML conversion technology, keeping their website up-to-date with seasonal and campaign-related content was fast and extremely cost effective. Averaging over six pages a month, Ippolita's marketing team independently published new and enriched homepages, landing pages and category pages without IT or agency involvement.
Soon afterwards, Ippolita's marketing team launched a serial journal experience called "Diario" using Maker's PSD to HTML conversion technology. Maker's versatile software enabled their team to publish visually unique and compelling stories to their site on a regular basis.
By using Maker's technology to elevate their site, Ippolita has saved an estimated $85,000 in production costs in just ten months.
Ippolita has successfully leveraged the ease of Maker's design and publishing tools to consistently publish new homepages, landing pages and category pages each month. Re-using templates and using Maker's PSD to HTML conversion technology has been key to rapidly producing and publishing high quality content.
marketing team at maker publishing content to educate, engage and communicate our value.