< ALL CASE STUDIES
How Nicobar uses Maker to enhance their site and create high-converting content.
SUCCESS SUMMARY
As a fast-growing human-centered digital brand with a strong design aesthetic and storytelling DNA, Nicobar needed a cost-efficient solution for their content marketing goals. Though equipped with a talented team of marketers, writers and designers and a wealth of product pages, landing pages and blog pages, their limited engineering resources and ambitious technology roadmap prevented them from creating and publishing the premium content they envisioned at the pace they envisioned.
In just six months, Maker's software enabled Nicobar to enhance over 100 pages with zero code and at a fraction of the expected cost and turnaround time. Using Maker's Photoshop conversion technology, their designers have created stunning, media-rich PSD files that were easily converted into fully responsive web pages. And with Maker's optimization tools, Nicobar's marketing and storytelling team used real-time data to make changes to their pages that have significantly improved their performance.
Overall, in just four months the enhanced pages have dramatically increased engagement and CTR, while saving over $21,000 in
production costs.
“
Our rate of production has rapidly increased since implementing Maker - and so has our creativity! Our team can now easily iterate premium content across our site - and we've seen great improvements in engagement and conversion as a result.
Raul Rai, Co-Founder
THEIR STORY
Reimagining a modern Indian way of living,
dressing and looking at the world.
In the span of only two years, Nicobar's lifestyle decor brand (including a product line that encompasses clothing, home, travel and jewelry) has grown tremendously. Currently, Nicobar has nine locations across India, and a growing e-commerce flagship website with over 20% revenue coming from the US, Australia, Singapore, Europe and the Middle East. Its global appeal has cultivated a strong cult following in the region, putting increasing pressure on their digital marketing team to capitalize on the rapid growth and continue to engage and convert customers with rich and compelling storytelling.
THEIR GOAL
Publish premium, media-rich content without IT development costs
While Nicobar's storytelling and design teams were determined to enhance the content experience online, costly IT development and long turnaround periods prevented them from beginning their targeted content marketing projects.
MAKER'S TECHNOLOGY ENABLED THEM TO:
• Create stunning, designer-built landing
pages and lookbooks that improve
shop-ability and engagement
• Use overlay insights to optimize
and edit pages in real-time
“
Thanks to Maker, we've brought our content marketing and storytelling vision to life. While Maker’s technology solution has been critical, it’s the strong and committed relationship they have with us as partners that’s made all the difference.”
Namrata Kothari,
Co-Head of Digital Product
THE SOLUTION
Use Maker's PSD to HTML conversion technology to publish stunning, engagement-driving pages with zero code
With a talented and proficient design team on board, Maker's Photoshop to HTML conversion tool was the perfect fit for Nicobar's content marketing vision. To publish more design-forward pages, Nicobar created three versions for each page in Photoshop (one for Desktop, Tablet, and Mobile)to ensure the design would be fully responsive once uploaded to Maker. With Maker's PSD conversion tech, the Photoshop files were instantly converted into stunning, web-friendly pages.
As familiarity in Maker's tools grew, Nicobar continued to publish landing pages and lookbooks with the Photoshop integration, while also creating pages directly in Maker. For example, using Maker's Instagram widget, they published several social campaign pages like these:
In the first six months of the partnership, Nicobar published over 100 pages of premium content to their homepage, landing pages, lookbooks, blog pages and product pages. The enhanced pages significantly improved engagement with an average landing page CTR of 35%.
ENHANCED CONTENT EXAMPLES
Explore Nicobar's pages enhanced with Maker
LANDING PAGES
KEYS TO SUCCESS
Design in Photoshop, Publish with Maker
If your design team is proficient and familiar with working in Photoshop, take advantage of Maker's conversion technology to design and publish the most intricate pages possible, all while ensuring that they will be web-friendly and fully responsive.
Real-time optimization
Keep the magic going post-publishing with Maker's real-time metrics and overlay insight tools. After publishing several key landing pages, Nicobar used Maker's on-page engagement insights to see where the page was over and underperforming. Using those metrics, Nicobar made crucial changes that improved click-through and scroll depth performance across several pages.
REQUEST A DEMO
Fill out the form below and one of our friendly Maker experts will be in touch to schedule a demo.
< ALL CASE STUDIES
How the brand uses Maker to enhance its website and create interesting stories
SUCCESS SUMMARY
As a fast-growing human-centered digital brand with a strong design aesthetic and storytelling DNA, Nicobar needed a cost-efficient solution for their content marketing goals. Though equipped with a talented team of marketers, writers and designers and a wealth of product pages, landing pages and blog pages, their limited engineering resources and ambitious technology roadmap prevented them from creating and publishing the premium content they envisioned at the pace they envisioned.
In just six months, Maker's software enabled Nicobar to enhance over 100 pages with zero code and at a fraction of the expected cost and turnaround time. Using Maker's Photoshop conversion technology, their designers have created stunning, media-rich PSD files that were easily converted into fully responsive web pages. And with Maker's optimization tools, Nicobar's marketing and storytelling team used real-time data to make changes to their pages that have significantly improved their performance.
Overall, in just four months the enhanced pages have dramatically increased engagement and CTR, while saving over $21,000 in
production costs.
“
Our rate of production has rapidly increased since implementing Maker - and so has our creativity! Our team can now easily iterate premium content across our site - and we've seen great improvements in engagement and conversion as a result.
Raul Rai, Co-Founder
THEIR STORY
Reimagining a modern Indian way of living,
dressing and looking at the world.
In the span of only two years, Nicobar's lifestyle decor brand (including a product line that encompasses clothing, home, travel and jewelry) has grown tremendously. Currently, Nicobar has nine locations across India, and a growing e-commerce flagship website with over 20% revenue coming from the US, Australia, Singapore, Europe and the Middle East. Its global appeal has cultivated a strong cult following in the region, putting increasing pressure on their digital marketing team to capitalize on the rapid growth and continue to engage and convert customers with rich and compelling storytelling.
THEIR GOAL
Publish premium, media-rich content without IT development costs
While Nicobar's storytelling and design teams were determined to enhance the content experience online, costly IT development and long turnaround periods prevented them from beginning their targeted content marketing projects.
MAKER'S TECHNOLOGY ENABLED THEM TO:
• Create stunning, designer-built landing
pages and lookbooks that improve
shop-ability and engagement
• Use overlay insights to optimize
and edit pages in real-time
“
Thanks to Maker, we've brought our content marketing and storytelling vision to life. While Maker’s technology solution has been critical, it’s the strong and committed relationship they have with us as partners that’s made all the difference.”
Namrata Kothari,
Co-Head of Digital Product
THE SOLUTION
Use Maker's PSD to HTML conversion technology to publish stunning, engagement-driving pages with zero code
With a talented and proficient design team on board, Maker's Photoshop to HTML conversion tool was the perfect fit for Nicobar's content marketing vision. To publish more design-forward pages, Nicobar created three versions for each page in Photoshop (one for Desktop, Tablet, and Mobile)to ensure the design would be fully responsive once uploaded to Maker. With Maker's PSD conversion tech, the Photoshop files were instantly converted into stunning, web-friendly pages.
As familiarity in Maker's tools grew, Nicobar continued to publish landing pages and lookbooks with the Photoshop integration, while also creating pages directly in Maker. For example, using Maker's Instagram widget, they published several social campaign pages like these:
In the first six months of the partnership, Nicobar published over 100 pages of premium content to their homepage, landing pages, lookbooks, blog pages and product pages. The enhanced pages significantly improved engagement with an average landing page CTR of 35%.
ENHANCED CONTENT EXAMPLES
Explore Nicobar's pages enhanced with Maker
LANDING PAGES
KEYS TO SUCCESS
Design in Photoshop, Publish with Maker
If your design team is proficient and familiar with working in Photoshop, take advantage of Maker's conversion technology to design and publish the most intricate pages possible, all while ensuring that they will be web-friendly and fully responsive.
Real-time optimization
Keep the magic going post-publishing with Maker's real-time metrics and overlay insight tools. After publishing several key landing pages, Nicobar used Maker's on-page engagement insights to see where the page was over and underperforming. Using those metrics, Nicobar made crucial changes that improved click-through and scroll depth performance across several pages.
REQUEST A DEMO
Fill out the form below and one of our friendly Maker experts will be in touch to schedule a demo.
How the brand uses Maker to enhance its website and create interesting stories
How the brand uses Maker to enhance its website and create interesting stories
< ALL CASE STUDIES
“
Our rate of production has rapidly increased since implementing Maker -
and so has our creativity!
Our team can now easily iterate premium content across our site - and we've seen great improvements in engagement and conversion as a result.
Raul Rai, Co-Founder
SUCCESS SUMMARY
As a fast-growing human-centered digital brand with a strong design aesthetic and storytelling DNA, Nicobar needed a cost-efficient solution for their content marketing goals. Though equipped with a talented team of marketers, writers and designers and a wealth of product pages, landing pages and blog pages, their limited engineering resources and ambitious technology roadmap prevented them from creating and publishing the premium content they envisioned at the pace they envisioned.
In just six months, Maker's software enabled Nicobar to enhance over 100 pages with zero code and at a fraction of the expected cost and turnaround time. Using Maker's Photoshop conversion technology, their designers have created stunning, media-rich PSD files that were easily converted into fully responsive web pages. And with Maker's optimization tools, Nicobar's marketing and storytelling team used real-time data to make changes to their pages that have significantly improved their performance.
Overall, in just four months the enhanced pages have dramatically increased engagement and CTR, while saving over $21,000 in production costs.
THEIR STORY
Reimagining a modern Indian way of living, dressing and looking at the world.
In the span of only two years, Nicobar's lifestyle decor brand (including a product line that encompasses clothing, home, travel and jewelry) has grown tremendously. Currently, Nicobar has nine locations across India, and a growing e-commerce flagship website with over 20% revenue coming from the US, Australia, Singapore, Europe and the Middle East. Its global appeal has cultivated a strong cult following in the region, putting increasing pressure on their digital marketing team to capitalize on the rapid growth and continue to engage and convert customers with rich and compelling storytelling.
While Nicobar's storytelling and design teams were determined to enhance the content experience online, costly IT development and long turnaround periods prevented them from beginning their targeted content marketing projects.
Maker's technology enabled them to:
• Create stunning, designer-built
landing pages and lookbooks that
improve shop-ability and engagement
• Use overlay insights to optimize
and edit pages in real-time
Thanks to Maker, we've brought our content marketing and storytelling vision to life. While Maker’s technology solution has been critical, it’s the strong and committed relationship they have with us as partners that’s made all the difference.”
Namrata Kothari,
Co-Head of Digital Product
“
THEIR GOAL
Publish premium,
media-rich content
without IT development costs
In the first six months of the partnership, Nicobar published over 100 pages of premium content to their homepage, landing pages, lookbooks, blog pages and product pages. The enhanced pages significantly improved engagement with an average landing page CTR of 35%.
With a talented and proficient design team on board, Maker's Photoshop to HTML conversion tool was the perfect fit for Nicobar's content marketing vision. To publish more design-forward pages, Nicobar created three versions for each page in Photoshop (one for Desktop, Tablet, and Mobile)to ensure the design would be fully responsive once uploaded to Maker. With Maker's PSD conversion tech, the Photoshop files were instantly converted into stunning, web-friendly pages.
As familiarity in Maker's tools grew, Nicobar continued to publish landing pages and lookbooks with the Photoshop integration, while also creating pages directly in Maker. For example, using Maker's Instagram widget, they published several social campaign pages like these:
THE SOLUTION
Use Maker's PSD to HTML conversion technology to publish stunning, engagement-driving pages with zero code
ENHANCED CONTENT EXAMPLES
Explore Nicobar's pages enhanced with Maker
LANDING PAGES
KEYS TO SUCCESS
Design in Photoshop, Publish with Maker
If your design team is proficient and familiar with working in Photoshop, take advantage of Maker's conversion technology to design and publish the most intricate pages possible, all while ensuring that they will be web-friendly and fully responsive.
Real-time optimization
Keep the magic going post-publishing with Maker's real-time metrics and overlay insight tools. After publishing several key landing pages, Nicobar used Maker's on-page engagement insights to see where the page was over and underperforming. Using those metrics, Nicobar made crucial changes that improved click-through and scroll depth performance across several pages.
REQUEST A DEMO
Fill out the form below and one of our friendly Maker experts will be in touch
to schedule a demo.