Measuring landing page conversion rates  

Conversion is an extremely significant KPI in the performance review of effective ecommerce landing pages. With integrated A/B testing and on-page insights Maker simplifies the collection of enhanced page metrics. 

But how do you measure your page's performance after the data is collected?

Average Retail LP Conversion Rates

B2B Landing Pages 13.28%  

B2C Landing Pages 9.87%  

When measuring the conversion performance from the top 10 ecommerce sites of 2017, invesp found the following data:

RANK 

WEBSITE

CONVERSION RATE

1

30.00%

2

22.95%

3

20.00%

4

18.40%

5

16.90%

6

14.50%

7

13.00%

8

11.70%

9

11.70%

10

10.74%

Industry LP Benchmarks

Knowing how you stack up against others in your industry is key to understanding your metrics. 

TRAVEL 

Median 5%  -  Top 25.1%

REAL ESTATE

Median 2.8% - Top 11.2%

HEALTH

Median 2.8%  - Top 12.3%

HOME IMPROVEMENT

Median 3.3%  - Top 14.9%

RETAIL 

(multichannel)

Average 1.2%

RETAIL 

(online only)

Average 1.8%


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