HOW TO CHOOSE A HOME FRAGRANCE
Finding the right fragrance for your home is both a challenging and very personal decision. From a subtle floral to a spicy cinnamon, it can set the tone, mood and even the energy level of a room. Gump's offers hundreds of scents — so there's no shortage of choices — but where do you start? We look to Dr. Vranjes as our guide.
Dr. Paolo Vranjes is a pharmacist, chemist and cosmetician, but most importantly a man who translates emotions into fragrant creations. Based in Florence, his company — Antica Officina del Farmacista — features elegant, centuries-old workshops offering unique experiences for all five senses.
Taking into consideration the area, furnishings and individual taste, Dr. Vranjes' mission is to correctly identify the best fragrance for each room and activity in any home. Choosing this fragrance is just as important as choosing a perfume for yourself: we recognize ourselves in a fragrance, as do all the people we invite into our homes and workplaces.
SELECTING YOUR FRAGRANCE
When choosing your fragrance, there are three things to consider: the type of room, the extension of the space, and the essences that accurately reflect your overall style.
TYPE OF ROOM
In order to better understand which perfume to select, decide on the area you would like to scent. For example, a bathroom or spa will require a different scent than a home office or living room.
THE EXTENSION OF SPACETo help choose the correct size and quantities of bottles required, make sure you are aware of the room's overall dimensions. Here's a guide:
IDENTIFY THE RIGHT ESSENCE
Once you have identified the room and its size, next is selecting the scent to match the tone and mood you would like to portray. This is a personal choice, but here are some helpful guidelines:
How long the fragrance will last depends on the space where it is used. In addition to such things as square footage, number of windows, doors or curtains, the intensity of heat and the exposition to sunlight will speed up the evaporation of the liquid.
To best preserve the aesthetic aspect of the bottle, we always suggest purchasing a refill. Keeping the bottle full at all times minimizes the possibility of evaporation through the neck of the bottle. We recommend topping off the bottle every 1-2 weeks.
Here are some duration guidelines in normal conditions:
WHY DR. VRANJES?
HANDMADE IN FLORENCE Dr. Vranjes' products are proudly made in Florence: from the bottle itself made of Florantine glass and its shape inspired by Brunelleschi's Dome to the hand packaging in Florentine paper. Most scents are inspired by Florence's voluptuous nature.
THE BEST ESSENCES AND RAW MATERIALS
Dr. Vranjes works with a selection of 2,000 different essences. Each year, he personally selects them in Grasse, homeland of the most luxurious essences in the world. These high-performing concentrations range from 10-20%, making Dr. Vranjes Home Fragrances the first choice of the most discerning customers who look for authentic products.
UNIQUE & CHARMING
Bottled in an interpretation of the Brunelleschi Dome, which is still regarded as a mystery of architecture, Dr. Vranjes' Home Fragrances convey the secret of alchemy and envelop the customer in its magic.
DR. VRANJES & GUMP'S
Gump’s significant role in supporting contemporary artists dates back to the 1870s, and we continue that tradition to this day. Carefully selected for their unique and innovative creations, our artisans, like Dr. Vranjes, are among the finest in the industry. Shop the Dr. Vranjes collection online or see our extended collection at 135 Post Street in San Francisco.
A curator of fine jewelry, apparel and home goods from luxury designers around the world.