Jul 31, 2017 190

Essential Phone PDP

Introducing Essential

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Why I started Essential

I know people are going to ask me a lot of questions about why I started this company. Why didn’t I just travel the world, ride my motorcycle, tinker with my robots, hang out at my bakery with friends and family. And to be honest I still do ask myself that sometimes…but not too often.

So why did I create Essential? Well, my hardware engineers wanted me to talk about how we are bringing real passion and craftsmanship back into this category. My software engineers wanted me to talk about our vision for making all devices, even those we don't make ourselves, play well together. My partners wanted me to talk about how we are using methods that could change how successful technology companies are built forever.

But the real reason is because of what happened during a night out with an old friend of mine...

Andy Rubin

- Founder & CEO 

All accessories magnetically snap to the phone 

Accessories that simply Click

Don’t you hate it when you have to buy new dongles, chargers, and accessories every time your phone is upgraded? We do too. So we decided to make this a thing of the past. The magnetic connector with wireless data transfer keeps your phone cord-free, future-proof, and always up-to-date.

+ All accessories magnetically snap to the phone.

Introducing the world’s smallest 360° personal camera

Other 360° cameras are big, bulky, and complicated to use. We thought it was about time someone made a 360° camera for the rest of us. Simply click the 360° camera to your phone to point, shoot, and share. It’s that easy.

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Experience 360°

Knitting Factory — Boise, Idaho, May 26

Filmed on Essential Phone

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Technical Details 


Height: < 67mm

Width: < 32mm

Thickness: < 12 mm (body)

Weight: < 35grams


Microphone: 4x microphones in 3D, ambisonic tetrahedral arrangement

Dual Cameras:

Sensor Resolution: Dual 12MP fisheye imagers

Lens aperture: f1.8

FOV: 210° (each)

Video Resolutions: 360° UHD (3840 x 1920) at 30fps


60GHz Wireless, SuperSpeed USB

2x accessory power pins

System Architecture / OS

Qualcomm® 8053

Dual 13 megapixel image sensors 

Thermal vent 

Glass optics for the best achievable clarity 

Realtime stitching engine

Wireless magnetic accessory connector 

Ziao Miao 

- Principal Engineer at Playground

Why 360 changes everything

If you look at a 360 camera, it’s completely different from a conventional one, in that it captures the entire world around the user. It is an immersive experience that puts the viewer in the center of the action and fundamentally changes how we take a picture. You no longer aim your camera, because you get everything in every shot.

This is a fundamental format change, the largest since George Eastman founded Kodak in 1888.

However, there are a few major issues with where the industry is now, and I wanted to work hard on those aspects to make a miniaturized 360 camera that’s affordable and easy to use for most users.