The lost art of personal discovery. We missed it – you know, that feeling of being totally clueless about where we are…then stumbling on the best thing you've seen in the longest time; then getting all excited and into that for months because it's your breakthrough, you got there first. Thing is, we are all a little too addicted to those 'smart' machines that force us eyes down, glued to reviews and blogs that all lead us to, well, they lead us to the same expected spot, - and we know what it will look like when we get there, because we've seen all the pics from the people who got there before us. Duh.
So let yourself get misguided. We probably won't see you there.
Our Misguiders share their best un-tips in The Misguiding Guide Of Amsterdam. Get a sneak peek below and pick up the newspaper-zine in our stores for the full interviews and the whole secret map. Or download our app, what ever suits you best.
Susan Meinen, head of print design at Scotch & Soda
MISGUIDER OF THE SHELTERING EAST
Mo Anwar, contributing editor at Vogue Arabia and Vogue Man
MISGUIDER OF THE FAR FLUNG SOUTH
Joep Beving, composer and pianist
MISGUIDER OF THE UP NEXT NORTH
Hester Wernert, hair stylist
MISGUIDER OF THE SASSY SOUTH CENTRAL
Marc de Groot, fashion photographer
MISGUIDER OF THE EVERYDAY CENTRE
Cata Pirata, musician
MISGUIDER OF THE RISING SUN EAST
Carly Renwarin, head of marketing and publicity at concert hall, Paradiso
MISGUIDER OF THE WAY-OUT WEST
Niek Pulles, designer at HEYNIEK
MISGUIDER OF THE AFFIRMATIVE CENTRE
We're not being rude. It's not an order, more of a well-meaning nudge - to leave the 'smart' phones at home now and then. Starting with our Misguiding Guide of Amsterdam, and ending...well who knows where. That's the point; as long as we rediscover the beautiful art of personal discovery along the way.