Scotch & Soda 1020
The Misguiding Guide of Amsterdam
The lost art of personal discovery. We missed it – you know, that feeling of being totally clueless about where we are…then stumbling on the best thing you've seen in the longest time; then getting all excited and into that for months because it's your breakthrough, you got there first. Thing is, we are all a little too addicted to those 'smart' machines that force us eyes down, glued to reviews and blogs that all lead us to, well, they lead us to the same expected spot, - and we know what it will look like when we get there, because we've seen all the pics from the people who got there before us. Duh.
So let yourself get misguided. We probably won't see you there.
Find here where
to get lost
Our Misguiders share their best un-tips in The Misguiding Guide Of Amsterdam. Get a sneak peek below and pick up the newspaper-zine in our stores for the full interviews and the whole secret map. Or download our app, what ever suits you best.
DOWNLOAD THE APP | FIND YOUR NEAREST STORE
"My motto is that if it scares my cleaning lady, it works for me."
SHOP THE MISGUIDER LOOKS
"My swan bench truly helped me reach new insights."
Susan Meinen, head of print design at Scotch & Soda
MISGUIDER OF THE SHELTERING EAST
SHOP THE MISGUIDER LOOKS
"A good hammam? Nah, go to Morocco for that."
Mo Anwar, contributing editor at Vogue Arabia and Vogue Man
MISGUIDER OF THE FAR FLUNG SOUTH
SHOP THE MISGUIDER LOOKS
"You can enjoy live music on the roof of an office building every other Friday."
Joep Beving, composer and pianist
MISGUIDER OF THE UP NEXT NORTH
SHOP THE MISGUIDER LOOKS
"Frederiksplein is lovely and pretty much free of dog poo."
Hester Wernert, hair stylist
MISGUIDER OF THE SASSY SOUTH CENTRAL
SHOP THE MISGUIDER LOOKS
"Not one day goes by where we don't take a swim in the canal. It's good for the immune system."
Marc de Groot, fashion photographer
MISGUIDER OF THE EVERYDAY CENTRE
SHOP THE MISGUIDER LOOKS
"I'd love to make a soundscape of the city: it's one big audio patchwork."
Cata Pirata, musician
MISGUIDER OF THE RISING SUN EAST
SHOP THE MISGUIDER LOOKS
"Luckily, the Turkish moms with three toddlers and a stroller haven't disappeared yet."
Carly Renwarin, head of marketing and publicity at concert hall, Paradiso
MISGUIDER OF THE WAY-OUT WEST
SHOP THE MISGUIDER LOOKS
"You'll come across hangars full of stuff and sometimes you score a real find."
Niek Pulles, designer at HEYNIEK
MISGUIDER OF THE AFFIRMATIVE CENTRE
SHOP THE MISGUIDER LOOKS
Get Lost
We're not being rude. It's not an order, more of a well-meaning nudge - to leave the 'smart' phones at home now and then. Starting with our Misguiding Guide of Amsterdam, and ending...well who knows where. That's the point; as long as we rediscover the beautiful art of personal discovery along the way.
Bhanu Sharma
Founder of Maker. Co-founded Wanadu (acquired by Cisco). Led products at Adobe, Macromedia , Sony, Latitude Communications and Skyfire.