Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful enough to capture anything.
At less than half the weight of a conventional digital medium format camera, the mirrorless X1D is a game changer in the world of photography.
Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other.
The X1D’s high-resolution rear LCD offers touch control for all aspects of the camera’s features. The elegant icon-based user interface speeds access to customisation options along with intuitive playback functions such as swipe and pinch to zoom. The camera also boasts a 2.4 MP electronic viewfinder for bright, crisp viewing even under difficult lighting conditions.
By opting for a mirrorless design, we were able to take our 50MP CMOS sensor and pack it into a footprint smaller than most full frame 35mm cameras. For the very first time, photographers have a camera that is no larger than a small format rangefinder, but offers the quality that only Hasselblad medium format can give.
To enhance the entirely new camera design we have produced a new range of autofocus lenses specifically engineered to match the high resolution capability of the X1D. The superb new XCD lenses deliver edge-to-edge sharpness in a compact form to elegantly match the slim build of the body. Existing H System users also have the flexibility to use their existing lenses with the X1D by the way of an optional adapter.
Our powerful, free image processing software, which already delivers the best quality RAW file processing, has been updated and expanded with new features that work seamlessly with the X1D. You can also preview your RAW video files and export to Apple ProRes format for use in any popular desktop editing software. In addition, it is Adobe Photoshop® and Adobe Photoshop Lightroom® compatible.
Selected photographers were given an assignment to shoot images that inspired them and embraced the following concepts: simplicity, design, optical quality and accessibility.
MING THEIN
Based out of Kuala Lumpur, Ming services industrial and corporate documentary clients across Asia and further afield. He specialises in representing the lifecycle of a company, from the people behind the creation to abstract beauty of the finished product – be it massive civil engineering projects, interiors or precision timepieces.
AORTA
AORTA is a photographic duo consisting of Marco Grizelj and Kristian Krän. They have worked together since 1996 when they first met during photography studies at the University of Gothenburg in Sweden. AORTA creates staged photographs to which they apply subtle narratives. Marco and Kristian both live and work in Gothenburg.
Since the beginning Hasselblad cameras were born from a love for photography and the desire of a man to give photographers the technical excellence needed to realise their creative vision. That man was Victor Hasselblad.
For seventy five years now, Hasselblad has been devoted to a very simple task: to produce the finest camera equipment known to man. And for over seventy years, we have succeeded in doing just that. In making the tools that will enable us to live up to the Hasselblad brand proposition, “Create To Inspire”.
© Copyright. All images on this site and their copyrights are owned by the photographers. Images are not to be reprinted or reused without the express permission of the photographer who took them.
