We've been in business for over 30 years making high performance sport toys. In 2005 we added the AeroPress coffee maker to our product lineup.

Our Story

The History of the Aerobie® Brand

During the 70's and early 80's while working as a consulting engineer and teaching part time at Stanford University, Alan Adler invented toys in his spare time and licensed his ideas to toy companies. Alan also taught himself aerodynamics in order to design sailboats. His love of inventing toys and his knowledge of aerodynamics led him into the pursuit of better flying toys.

Alan studied ways to improve the conventional flying discs that were descendants of the old Frisbee pie tins. His analysis and experimental work led him to the discovery that flying rings rather than discs have an advantage when it comes to balancing aerodynamic lift over a wide range of speeds.

In January 1984 Alan made the first prototype of the Aerobie ring. The first throw of the Aerobie ring on Roble Field at Stanford University showed Alan that he had a groundbreaking invention on his hands. The ring flew straight and true for an incredible distance. Onlookers were astonished.

The Founding of Aerobie, Inc.

Alan knew the flying performance of the Aerobie ring would be dependent on maintaining aerospace quality standards in the manufacturing process. He therefore founded Superflight, Inc. in 1984 so that he could maintain those standards and also control how his invention was sold. In 2005 Alan changed the company name to Aerobie, Inc. after recognizing that millions of people knew the company by its Aerobie brand.

Over the years Aerobie has added numerous flying discs, balls (including finned footballs), a boomerang, a yo-yo, a spinning top, and five disc golf discs to our product lineup. Finally, in 2005, Aerobie expanded into housewares with the AeroPress coffee maker.

                            Aerobie, Inc. Moves into Housewares

In 2003, inspired by his own experience with home coffee makers and a conversation about how difficult it was to make a single cup of good coffee, Alan began to experiment with ways to do just that. He spent months studying the coffee brewing process to determine which variables affect the taste of brewed coffee. Once he understood the ideal conditions for brewing a cup of coffee, Alan set about designing a manual coffee press that would brew coffee under those ideal conditions. Two years and over 30 prototypes later he finalized the design and introduced the AeroPress coffee maker in November 2005.

The AeroPress coffee maker has become a favorite of coffee aficionados who love the control it gives them over the brewing process. It has even inspired its own grassroots network of regional, national, and world AeroPress Championships.

Aerobie, Inc. Today

Aerobie, Inc. has been a family business for over 30 years and will remain so for many more. We now manufacture 19 Aerobie brand products and sell them through thousands of retailers of all types throughout the United States and through distributors in over 60 countries. We manufacture all but two of our products in California and do all of our product development, warehousing, packing, and shipping there.

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